Why Christmas Light Services Sell Themselves
Selling Christmas light installation is straightforward—nearly everyone loves the look but dreads the hassle and safety risks of installing them. Most people have dealt with poor-quality lights that don’t last, making your professional, commercial-grade offering an easy sell. Here's how to make the most of this opportunity and grow your client base.
Leveraging Existing Clients
If you already have clients from another service, you have a head start. To promote your new service:
Create dedicated marketing materials: Build a webpage, newsletter, or brochure showcasing high-quality photos of your best installations.
Highlight the difference in quality: Use side-by-side comparisons between your commercial lights and typical retail store lights.
Offer early booking promotions: Contact clients in October via email or direct mail and encourage them to schedule early.
Explain early installation options: Let clients know you can install lights ahead of time and turn them on later in the season, as needed.
Attracting New Clients
Be creative with your outreach and adjust strategies based on what works best locally:
Ask each client how they heard about you to identify successful marketing channels.
Experiment with various methods, such as online ads, local signage, and community events.
The Consultation Process
Especially when starting out, site visits are key:
Arrive on time and dress professionally.
Bring sample kits and photos to show your work and explain the difference in quality.
Listen carefully to client wishes—some want specific details, others just give you a budget and creative freedom.
Take plenty of photos and videos during the site visit. Include reference points and use a measuring wheel for accurate estimates.
Suggest design ideas without overriding personal preferences. Respect your client’s tastes!
Providing Clear and Attractive Quotes
When quoting, always:
Assess the quantity of lights, labor, and include removal if requested.
Provide total project costs, not just the installation fee.
Send quotes promptly and include photos of similar completed jobs for reference.
For complex jobs, annotate property photos to avoid miscommunication.
Offer a timeline and urge clients to book early to secure their slot.
Following Up Without Being Pushy
If you don’t hear back, send a friendly follow-up email. If you lose a job, politely ask for feedback. Learning from client responses is the best way to refine your approach.
Remember: Enthusiasm is contagious. If you enjoy what you’re selling, clients will too! Selling Christmas lights is about creating festive joy—let your excitement show.
Creative Marketing Ideas
Lawn Signs: Tasteful signage in front of completed projects promotes your services—just be sure to get your client’s permission.
Google Ads: Highly effective if managed well—consider hiring a consultant.
Community Displays: Decorate a prominent public tree or area for exposure and media attention. Leverage photos for social and press.
Referral Program: Your happiest clients are powerful ambassadors. Create a referral program with discounts for both referring clients and their friends.
Vehicle Wraps: Branded vehicles (or adding lights to your ladder rack, if regulations permit) act as mobile billboards.
Door Knockers: After a successful install, place door knockers on neighboring homes to catch the interest of potential new clients.
Extra Support and Training
Still have questions? We offer free online training to help you learn the ropes, with no sales pressure. Tap into our experience, stories, and tips for successfully launching your Christmas lighting service.
Let us help you spread some holiday cheer—one bright house at a time!